New York: Google seems more aggressive about trying to sell its Play Music service to its users, as it launched its free version of ‘Google Play Music’ service on Wednesday (today) just a few days ahead of Apple’s Music which is due to be launched in June 30th.
The new free version of the already available subscription-based service, where users play unlimited amount of tracks by paying monthly, is all free with ad-supported tier that offers curated playlists designed to accompany every moment of your day and tailored towards what you are doing.
Google’s new free service uses Songza, an internet radio app that it bought some times ago, includes adverts similar to the Spotify model.
According to Google, the new free Music Play service is initially available in United States (US) only but will be extended to the other 52 developed countries very soon.
On the other hand, the much-publicized new music service of the tech giant, Apple, is scheduled to be launched on June 30th and will be free for the first three months of its subscription.
Elias Roman, Google product manager, said in a blog post: “Even if you’re not already a Google Play Music subscriber, we’ve got you covered”. Elias Roman added, “Google Play Music now has a free, ad-supported version in the US, giving you a new way to find just the right music – and giving artists another way to earn revenue.
He said that the company hopes the new free version of Music Play will attract more users to sign-up for the already available subscription-based version of the service, that has more than 815,000 paying subscribers in US till last December.
Google’s product manager further added in his blog post: “The new free, ad-supported version of Google Play Music is launching first in the US. It’s available on the web today, and is rolling out this week to Android and iOS.” The subscription-based service costs $10 (£6.34).
However, users of the free service might miss some awesome features of the subscription-based service that premium subscribers get, along with some restrictions. The free users will be restricted to just six skips per hour. Free users can pause tracks, but have no facility to rewind, scrub through tracks, or even see check for next tracks in advance.
Whereas, the premium users have full control over playlists and also have the ability to manipulate, edit, rename and even save them for later playback. But for the free users, the playlist is much like a radio station that gives no ability to playback, edit, rename, save or see next-coming songs. However, one nice perk is that both the premium and free users get the same stream rate up to 320kbps as long as you have the data connection to support it.