The Impact of Google’s New Ranking Factor

Google’s mobile algorithm was unleashed worldwide on 21st April, 2015. This day was hyped up as “Mobilegeddon” day within the internet inner circles. Why you might ask? Well, according to sources, this new algorithm from Google was designed to reward mobile-friendly web pages. What this implies is that the mobile-friendly update is meant to potentially give a ranking boost to mobile-friendly pages within Google’s mobile search results. Note that it only impacts mobile searchers thus it has no impact on desktop or tablet rankings.

In case you are wondering how you can tell if your website is mobile-friendly, wonder no more. There is an easy way to find out and it entails checking whether your site has the mobile-friendly label in the mobile search results. There is a mobile friendly tool as well that can show you if your site passes the test of being labelled as such.

The good news, if your site is not fully mobile-friendly, is that not all aspects of mobile search results are affected by this algorithm. Only Google’s organic mobile search listings, that is, the “10 blue links” are casualties of this algorithm. One of Google’s top ranking officials clarified that websites ranking in Google’s local pack were not to be impacted by the new algorithm despite them not having mobile-friendly websites.Print

Something else that isn’t be affected by the mobile-friendly algorithm update is the Google News. In addition, image and video search rankings are not affected either. However, the update affects mobile searches in all languages worldwide thus having a significant impact on people’s search results everywhere. What this also means is that your website isn’t safe if you are using any other domain extension that isn’t a .com.

The upside to this update is that users now have an easier time accessing relevant, high quality search results that are optimized for their devices. The most significant impact on your website, provided that it is responsive or rather mobile-friendly, is that it will be among the many that will take over the ranking positions of those websites that haven’t optimized yet. If your website is already mobile-friendly, you are on your way to reaping big benefits. It is a great chance to attain additional traffic to your website through the use of mobile Search Engine Optimization (SEO) techniques, in lay man’s terms, creating a mobile-friendly website.

So there you have it. The new Google ranking factor for mobile-friendly websites and webpages has those impacts discussed above. If your site is not so much vested in social media platforms, it may not suffer a huge blow from the update. However, operating on the worldwide web means that you have to maximize on every new and returning visitor that comes to your site. You don’t want to lose your seasoned site visitor. You also don’t want to miss out on any new visitor that you might have received if your site was mobile-friendly that is, assuming it is not. What this means is that, it’s better to be safe than sorry.

Therefore, do the wise thing and optimize your website to be mobile-friendly, and besides you have more to gain and little to lose if you do so. In turn, your website won’t be a casualty to this new Google’s ranking factor for mobile-friendly websites. Remember, better safe than sorry!


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