Pinterest is the third most popular social network site in the world right now. It has a referral traffic that is equal to that of Twitter. It has been found that shoppers on Pinterest are 10% more likely to make a purchase as compared to those on other sites. Owning a Pinterest account thus helps business owners engage with customers and increase their sales. It is not just a social media platform, but more of a massive search engine. You may be asking yourself how then you can leverage on this platform to increase conversions and sales for your e-commerce business. Well, here is how:
First of all, you need to know your audience. This entails knowing who the Pinterest users are and what they are interested in.
Secondly, you have to set up a business account. Pinterest allows the setting up of one, apart from the normal user accounts. Therefore, you are able to access functionalities designed to make businesses and products more easily known here.
Thirdly, you need to add a “Pin It” button to every product page that you own. After doing this, you ought to encourage your customers to pin your products. It has been proven that adding the button increases referral traffic, consequently increasing the likelihood of users finding your site. Adding the button also provides you with access to the analytics thus you are able to know which areas of your website are best-performing.
Fourthly, use rich pins. These provide additional information on the Pin itself, for instance, movie, recipe, article, product and place. The product pin even has real-time price information, the product’s availability and where to access it.
Fifthly, you need to develop contests and promotions. Pinterest specific promotions increase sales. For instance, sending a promotion codes such as on a discount to your Pinterest followers helps to create a furor of interest in you site and products. Carrying out contests that provide rewards can be a good way of ensuring that as many people as possible pin your products by making that a requirement of winning the reward.
Sixthly, you need to add a Pinterest tab to both Facebook and Twitter. Cross-promotion on the different social media platforms raises awareness. For instance, Facebook allows your business to add a Pinterest tab to their pages. These show your Pinterest boards as they appear on Pinterest. By leveraging on Twitter also makes it easy for you to promote your pins by inviting people to follow you on Pinterest.
Last, but not least, another way of increasing conversions is by frequently pinning relevant and useful content with regards to your e-commerce business on a regular basis. This helps keep your business in the minds of your followers and potential customers. It also goes without saying that you need to study your competitors’ Pinterest pages. This will provide you with useful insight on what they are doing, and maybe you are not. Therefore you are able to get ideas on how to improve your site and subsequently yield more conversions and sales.
With all these guidelines, it is evident why being on Pinterest is a big deal for any e-commerce venture looking to benefit from the online masses. Pinterest is a vital tool to increasing conversions and sales of your business. You ought to take it seriously as a marketing tool. If you do this, you will have more to smile about as your e-commerce business reaps big from the platform.